Shorewest’s Horning Named Chairman of Leading Real Estate Companies of the World Board

Joe Horning

Joe Horning, Shorewest Realtors

 

CHICAGO, IL – (03/13/17) – Joe Horning, president of Shorewest Realtors, has been elected to a two-year term as chairman of the board of Leading Real Estate Companies of the World®, a selective global community of over 550 independent real estate firms. Mr. Horning is a third-generation leader of the Shorewest Family of Companies, which includes Wisconsin’s largest real estate company, Shorewest Realtors.

He succeeded his father as president of the company in 2002. After graduating from Marquette University with a degree in Business Administration, he joined Shorewest on a full-time basis and later pioneered the company’s IT division. Under the leadership of Joe Horning and his brother John, who serves as executive vice president, the company has grown to 1000 sales professionals, 300 staff members and 23 locations throughout Wisconsin.

An articulate industry spokesperson and innovator on critical online issues, Mr. Horning is LeadingRE’s youngest chairman to date. He also serves on the boards for Upstream, the Greater Milwaukee Association of Realtors, Wisconsin Homeowners Alliance and the Wisconsin Real Estate Exchange, as well as participating in the NAR MLS Consolidation Resources Work Group. He has also chaired the MLS Policy Forum for the National Association of Realtors and The Realty Alliance.

“It’s an incredible honor to serve as chairman of the LeadingRE board, working alongside some of the best brokers in the business on behalf of all of our member companies worldwide,” Horning said. “I look forward to building on the exceptional offerings we have to support our members in all areas of their operations.”

LeadingRE President/CEO Pam O’Connor comments, “We are so fortunate to have Joe move into the role of chairman. His passion for the industry, his focus on innovation and his deliberate approach to business will be incredibly valuable to us as we continue to expand the ways in which we support our members’ success.”

Other LeadingRE board officers include Immediate Past Chairman Pat Riley Allen Tate Company, Charlotte, N.C.; Vice Chairman Diane M. Ramirez, Halstead Real Estate, New York, N.Y.; Secretary Howard W. (Hoby) Hanna IV, Howard Hanna Real Estate Services, Cleveland, Ohio; and Treasurer Rob Sibcy, Sibcy Cline, Realtors, Cincinnati, Ohio. Also serving on the distinguished board are Carol Bulman, Jack Conway & Company, Norwell, Mass.; Harold Crye, Crye-Leike Inc-Nashville, Memphis, Tenn.; Jeffrey Detwiler, Long & Foster Companies, Chantilly, Va.; Mike Pappas, The Keyes Company, Miami, Fla.; Ron Peltier, HomeServices of America, Inc., Minneapolis, Minn.; Patrick M. Shea, Lyon Real Estate, Sacramento, Calif.; Ron Stader, CIR REALTY, Calgary, Alb. Canada; and William Watson, Jr., Watson Realty Corporation, Jacksonville, Fla.

For more information on Leading Real Estate Companies of the World®, visit www.LeadingRE.com.

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About Leading Real Estate Companies of the World®
Leading Real Estate Companies of the World® (www.LeadingRE.com) is a selective global community of the highest quality independent real estate companies, with over 550 companies and 130,000 sales associates spanning six continents. Network members generate over 1.2 million transactions annually. LeadingRE exists to make its members better by connecting them to opportunities and people around the globe, supporting them with an international referral network, professional development programs, unique events and connections to people and opportunities worldwide.

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Global Real Estate Event Draws 2,000 Attendees, Recognizes Industry Leaders

CHICAGO – (March 9, 2017) – Leading Real Estate Companies of the World® hosted its annual Conference Week February 27-March 5 at the Fontainebleau Miami Beach. The event attracted 2,000 real estate professionals from 25 countries, with distinct conferences held for brokers, senior managers and relocation professionals; sales associates; luxury specialists; sales managers; and marketing and technology professionals. The events were open to members and guests of Leading Real Estate Companies of the World®, a selective global real estate community spanning six continents.

Sessions focused on a wide range of topics impacting the real estate market, including the global economy, changing consumer demographics, evolving technologies and marketing strategies, and home and lifestyle trends.

Keynote speakers included John Foley, former lead solo pilot of the Blue Angels; Josh Linkner, New York Times bestselling author, entrepreneur, venture capitalist and national columnist; Brett Culp, acclaimed filmmaker; Brad Meltzer, New York Times bestselling author; NBA superstar Shane Battier; Mel Robbins, one of CNN’s most popular on-air commentators and opinion writers; and LeadingRE Chief Economist Marci Rossell, Ph.D. Also featured were an accomplished group of industry thought leaders, strategists, innovators and practitioners.

“As we continue to expand our network around the world, there is incredible value in coming together as a community, as we explore global real estate trends and learn alongside the remarkable professionals who comprise our network,” said LeadingRE President/CEO Pam O’Connor. “Celebrating our members’ achievements is equally important, and we are honored to recognize so many outstanding firms and individuals for their exemplary performance.”

Throughout the week, entertainment and networking events were held, giving participants the opportunity to connect with fellow members from around the world. A highlight was the Awards Gala, where top members were recognized. Watson Realty Corp. (Jacksonville, FL) was presented with the Diamond Award for the fifth time in the award’s 15-year history. As LeadingRE’s highest honor, the Diamond Award acknowledges outstanding performance and engagement in all of LeadingRE’s business programs.

Howard W. “Hoddy” Hanna, III (Howard Hanna Company, Pittsburgh, PA) was presented with the prestigious Leadership Award, which celebrates a member broker whose leadership skills and achievements have drawn the attention and admiration of others.

Howard Hanna Company also received the Customer Experience of the Year Award, and The Keyes Company (Miami, FL) earned the Referral of the Year Award.

Among the top marketing awards were the Best Overall Website, presented to @properties (Chicago, IL), and the Most Innovative Brokerage Award, recognizing Halstead Property, LLC (New York, NY) and Seven Gables Real Estate (Tustin, CA). Most Innovative Office Design was awarded to Kentwood Real Estate (Greenwood Village, CO) and Realty Concepts, Ltd. (Fresno, CA).

The Crown of Excellence referral awards were given in seven company size categories to Allen Tate Company (Charlotte, NC); Lyon Real Estate (Sacramento, CA); Beverly-Hanks & Associates (Asheville, NC); Cottingham Chalk Hayes, Realtors (Charlotte, NC); WK Real Estate (Boulder, CO); Marx-Bensdorf Realtors (Memphis, TN); and Tina Bilazarian, Inc., REALTORS® (Shrewsbury, MA).

The Million Dollar Award for Highest Valued Outgoing Closings went to Long & Foster Real Estate Inc. (Chantilly, VA). The Global Alliance Award for Most Outgoing International Referral Closings was presented to CIR REALTY (Calgary, Canada).

Earning honors for having the Top 5 Most Outgoing Closings, in order of volume, were: WEICHERT, REALTORS® (Morris Plains, NJ), Long & Foster Real Estate Inc., (Chantilly, VA); Howard Hanna Company (Pittsburgh, PA); Allen Tate Company (Charlotte, NC); and Intero Real Estate Services, Inc. (Cupertino, CA).

The Pinnacle Award recognizing the most outgoing revenue-generating referrals was presented to: Long & Foster Real Estate Inc. (Chantilly, VA); Lyon Real Estate (Sacramento, CA); Kentwood Real Estate (Greenwood Village, CO); John Daugherty Realtors (Houston, TX); WK Real Estate (Boulder, CO); Premier Estate Properties, Inc. (Boca Raton, FL); and CamTaylor Realtors (Columbus, OH).

Earning recognition with the Fast Tracker Award were PorchLight Real Estate Group (Denver, CO) and Stone Real Estate (Sydney, Australia), given to select companies that generated significant outgoing referral performance in their first full calendar year as an affiliate of the network.

Additional awards recognized expertise in the luxury market. Houlihan Lawrence Real Estate (Rye Brook, NY) won the Top Luxury Portfolio Brokerage Award, while LX Costa Rica (San Jose, Costa Rica) earned the Top Global Luxury Portfolio Brokerage Award. Earning the Luxury Portfolio Best Newcomer Award was Kentwood Real Estate (Greenwood Village, CO), and Unique Estates Ltd. (Sofia, Bulgaria) was awarded the Luxury Portfolio Spirit Award.

For more information on LeadingRE, visit www.LeadingRE.com.

 

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LeadingRE Estate Companies of the World Names Spacio Preferred Business Solution

CHICAGO – (2/23/17) – Leading Real Estate Companies of the World® has selected Spacio as a preferred provider through its Solutions Group program, a collection of select business tools offered to its global real estate community of more than 550 real estate firms.

Spacio is an intelligent visitor registration solution that helps agents maximize open house lead generation opportunities by automating lead capture and follow-up. Spacio is the first company to apply data analytics to open houses, giving brokerages real-time visibility over company-wide open house activities, agent and office productivity, and foot traffic to makes more effective sales, marketing, and training decisions.

“Spacio’s strategic approach to helping sales associates capture meaningful data from open houses with a modern, easy-to-use interface creates a very compelling tool for our members,” comments Robin LaSure, vice president of corporate marketing for LeadingRE. “The fact that it also reinforces the brokerage’s brand while providing valuable analytics for managers makes it especially powerful.”

Spacio Co-founder and CEO Melissa Kwan notes that the relationship with LeadingRE presents an opportunity to work with highly progressive firms. “LeadingRE represents some of the best, most forward thinking brokerages in the world; we have great respect for their dedication to continuously bring best-of-class solutions and best practices to their network. We are proud to be part of LeadingRE’s Solutions Group, and look forward to elevating the open house experience for all their members.”

To learn more about Spacio, visit https://spac.io.

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About Spacio
Spacio is an intelligent visitor registration solution that helps agents maximize open house lead generation opportunities by automating lead capture and follow-up. Spacio is headquartered in Vancouver, BC, with an office in New York. For more information, please visit: http://spac.io.

About Leading Real Estate Companies of the World®
Leading Real Estate Companies of the World® (www.LeadingRE.com) is a selective global community of the highest quality independent real estate companies, with over 550 companies and 128,000 sales associates in over 60 countries. The network generates 1.2 million transactions annually. LeadingRE exists to make its members better by connecting them to opportunities and people around the globe, supporting them with an international referral network, professional development programs, unique events and connections to people and opportunities worldwide.

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LeadingRE Rises to 3rd in Training Magazine’s Elite Top 125 Ranking

LeadingRE Institute Top 125 Winner

CHICAGO – (February 6, 2017) – Leading Real Estate Companies of the World® (LeadingRE) was ranked third on Training Magazine’s prestigious “Top 125,” which recognizes companies with the most successful learning and development programs in the world, rising rapidly from its ninth place ranking in 2016 and 64th in 2015.

The award was presented in recognition of LeadingRE’s comprehensive development programs, which include the Institute 24/7 online learning platform for real estate sales associates, managers and staff; specialized programs like the MAESTRO Leadership Certification; and numerous custom-audience conferences and events held in the U.S. and around the world.

Other companies ranking in the Top 125 include Best Buy, Nationwide Mutual Insurance Company, Western Union Company, Paychex, Edward Jones, Mastercard, CarMax, Mohawk Industries and Shaw Industries, Inc. LeadingRE was one of only two residential brokerage companies recognized.

“As an organization, the value we place on learning cannot be overstated, so achieving this ranking in just a few years of participating is incredibly gratifying,” said LeadingRE President and CEO Pam O’Connor. “Each year we develop new programs that raise the standard of excellence for our 550+ brokerage firms and their 128,000 sales associates, as well as our own corporate team in Chicago, London, Singapore and field offices around the world.”

LeadingRE’s learning programs are led by Vice President of Talent Development Barbara Wichman and Executive Director of Institute Content Cecelia Chott, as well as Chief Learning Officer Mike Staver.

Now in its 17th year, the Training Top 125 is the only report that ranks companies unsurpassed in harnessing human capital. The Top 125 ranking is determined by assessing a range of qualitative and quantitative factors, including financial investment in learning and development, the scope of development programs, and how closely such development efforts are linked to business goals and objectives.

LeadingRE will host its premier professional development event, Conference Week, February 27 – March 5 at the Fontainebleau Miami Beach, which is expected to draw 2,500 industry professionals.

To learn more about Leading Real Estate Companies of the World®, visit LeadingRE.com. To learn more about the Top 125, visit TrainingMag.com.

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Leading Real Estate Companies of the World Names Marci Rossell as Chief Economist

Former Chief Economist for CNBC and Financial Journalist to Deliver Insights on the Global Real Estate Market

CHICAGO, Jan. 17, 2017 – Leading Real Estate Companies of the World® (LeadingRE), the world’s largest community of high-quality independent real estate companies, today announced the appointment of Marci Rossell as the company’s first chief economist. Rossell, Ph.D., will be the voice of LeadingRE’s global economic research.

Rossell has a long history in analyzing the economic market from an international perspective. Former Chief Economist for CNBC and a groundbreaking financial journalist, Rossell also served as corporate economist and investment spokesperson for OppenheimerFunds, one of the nation’s largest mutual fund companies. She began her career as an economist with the Federal Reserve Bank of Dallas and earned a Ph.D. in economics from Southern Methodist University. In her new role, Rossell will provide updates and strategic economic insights for members of LeadingRE, as well as Luxury Portfolio International®, the luxury face of the company.

“It’s critical for us to provide our members with in-depth economic analysis on a global basis,” said Paul Boomsma, COO of LeadingRE and president of Luxury Portfolio. “Marci has the innate ability to explore complex economic issues and make them relevant to people’s lives, families and their home buying and selling decisions.”

Rossell is a frequent conference speaker exploring the nexus of economics, politics, culture and the media. Her creative and dynamic approach to discussing the economy, international events, and movements in capital markets makes her highly sought after as an analyst of the complex issues facing the global real estate market. She will deliver monthly updates for LeadingRE members, as well as speak at the company’s annual conferences and contribute to the bi-annual Luxury Portfolio magazine.

“I have long admired the leadership role that Leading Real Estate Companies of the World® commands among many of the most respected independent real estate brokerages around the globe. I’m excited to meet more of the members at the upcoming global conference in March and look forward to sharing my thoughts on how the international economic picture will impact housing trends and market conditions around the world,” added Rossell.

The news comes as LeadingRE comes off a year of record global growth, with members now in 60+ countries. The global community has seen double-digit increases in closed international referral business and U.S. referral growth that has exceeded overall market performance. In addition, its subsidiary employee relocation management company, RELO Direct®, has seen significant growth in 2016 as the result of its growth in both the government and corporate mobility sectors. The creation of the economist position represents a reflection of the company’s increasing presence in the workings of both the international real estate and global mobility markets.

 

About Leading Real Estate Companies of the World®

About LeadingRE

Leading Real Estate Companies of the World® (www.LeadingRE.com) is a selective global community of the highest quality independent real estate companies, with over 550 companies and 128,000 sales associates in over 60 countries. In 2015, the network generated over one million transactions valued at $351 billion in annual home sales. LeadingRE exists to make its members better by connecting them to opportunities and people around the globe, supporting them with an international referral network, professional development programs, unique events and connections to people and opportunities worldwide.

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Leading Real Estate Companies of the World® Expands Membership to over 60 Countries

 

Leading Real Estate Companies of the World® Expands Membership to over 60 Countries

– Global real estate community adds 49 firms in 2016. –

 

CHICAGO (1/3/17) – Leading Real Estate Companies of the World® expanded its global footprint significantly in 2016, with the addition of 49 market-leading real estate firms in 21 countries, increasing the network’s coverage to more than 550 firms in 60 countries.

Top-performing firms were added in Australia, Bahamas, Barbados, Bulgaria, Canada, Costa Rica, France, Greece, Israel, Italy, Malaysia, Mexico, Monaco, New Zealand, Panama, Russia, Spain, Thailand, The Netherlands, United Arab Emirates and the United States.

These firms were selected for membership in the invitation-only real estate community based on their market leadership and commitment to quality. As members of Leading Real Estate Companies of the World® (LeadingRE), they have access to an international referral network that generates over 30,000 referrals annually, award-winning professional development programs, robust marketing programs, unique events and exposure to opportunities worldwide.

“Our industry-leading global growth this year has been phenomenal, as we continue to attract high-quality firms in key markets and support them with invaluable resources and connections,” said LeadingRE President and CEO Pam O’Connor.

Companies joining from the EMEA region of Europe/Middle East/Africa include: VOC International, Amsterdam, The Netherlands; Unique Estates Ltd, Sofia, Bulgaria; Groupe Immobilier Mercure, Toulouse, France; JK Property & Yachting, Athens, Greece; Prime Real Estate, Tel Aviv, Israel; MONACOBROKERS.com, Monaco; ADVECS Real Estate Corporation, St. Petersburg, Russia; and MD Properties, Dubai, United Arab Emirates. New member firms from Italy are Carratelli Real Estate Srl, Rome; Marco Badalla, Property at Lake Como; Oikos Immobiliare, Puglia; Rolling Hills snc, Montepulciano; and Studio 18, Florence. Joining from Spain are: Masó Inmobiliaria, S’Agaró; Cilo Marbella, Marbella; Luxury Sotogrande, Sotogrande, Cadiz; and Mallorca Gold, Palma de Mallorca.

Additions in the APAC (Asia Pacific) region are Caine Real Estate Pty Ltd, Melbourne, Australia; The Agency, Sydney, Australia; Rahim & Co International, Kuala Lumpur, Malaysia; Property Brokers Ltd, Palmerston, New Zealand; and Barry King – Prime Real Estate, Phuket, Thailand.

New U.S. firms include: @HomeRealty Lakeshore, Grand Haven, Mich.; Allie Beth Allman & Associates, Dallas, Tex.; Andrew Abu Inc. REALTORS Westborough, Mass.; Ascent Real Estate, San Diego, Calif.; BloomTree Realty, Prescott, Ariz.; Coastal Realty Group, Cape San Blas, Fla.; Dennis Realty & Investments Corp, Lutz, Fla.; Hooke, Hooke & Eckman, Carlisle, Pa.; Keaty Real Estate, Lafayette; La.; Lamacchia Realty, Waltham, Mass.; Palladium Properties, Aspen, Colo.; Petrey Real Estate, Long Beach, N.Y.; Realty One Associates, Jackson, Mo.; RedKey Realty Leaders, St. Louis Frontenac, Mo.; Rich Cosner & Associates, Inc., Rancho Cucamonga, Calif.; TM5 Properties, Bryan, Tex.; and Windermere Real Estate Utah, LLC, Salt Lake City, Utah. Canadian firms joining the network include StreetCity Realty, London, Ontario; and The Property Exchange Group, Winnipeg, Manitoba.

Latin American additions include: Keys Bahamas Realty Ltd, Freeport, Grand Bahamas; ASK Real Estate & Financial Services Inc., Bridgetown, Barbados; Blue Zone Realty International, Uvita de Osa, Costa Rica; KRAIN Costa Rica Real Estate, Santa Cruz, Costa Rica; REMexico Real Estate Group, Cabo San Lucas, Mexico; and Panama Premier Estates, Panama City, Panama.

LeadingRE will host its annual Conference Week February 27 – March 5 at the Fontainebleau Miami Beach, which is expected to draw over 2,500 industry leaders.

To learn more about Leading Real Estate Companies of the World®, visit www.LeadingRE.com.

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About Leading Real Estate Companies of the World®

Leading Real Estate Companies of the World® (www.LeadingRE.com)  is a selective global community of the highest quality independent real estate companies, with over 550 companies and 128,000 sales associates in over 60 countries. The network generated over one million transactions valued at $351 billion in annual home sales in 2015. LeadingRE exists to make its members better by connecting them to opportunities and people around the globe, supporting them with an international referral network, professional development programs, unique events and connections to people and opportunities worldwide.

 

Contact:  Robin LaSure / Leading Real Estate Companies of the World® / (312) 424-0436 / rlasure@LeadingRE.com

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Leading Real Estate Companies of the World® Global Symposium Brings Together Top Brokerages in Amsterdam

CHICAGO – (10/24/16) – For nine years, Leading Real Estate Companies of the World® has gathered top independent real estate companies from around the globe for a two-day symposium. This year’s event takes place in Amsterdam October 23-25 where speakers at the symposium will present new research and data on the ways the real estate market is changing on a global scale.

This year’s event is particularly meaningful because it marks LeadingRE’s expansion into its 60th country and represents a record number of countries in attendance.

Symposium attendees include brokers and real estate leaders from Australia, Belgium, Bulgaria, Canada, Cayman Islands, China, France, Germany, Greece, Hong Kong, Ireland, Israel, Italy, Luxembourg, Malaysia, Mauritius, Mexico, Monaco, Netherlands, New Zealand, Panama, Portugal, Russia, South Africa, Spain, Switzerland, the United Arab Emirates, United Kingdom and the U.S. attending. Previous Global Symposium locations included Dublin, Rome, Valencia, Madrid, Lisbon, Venice, Dubrovnik and Berlin.

“In the past month alone, we have added outstanding companies in Bulgaria, France, Israel, Italy, the Netherlands, and the United Arab Emirates,” said Chris Dietz, LeadingRE vice president of global operations. “The phenomenal international growth we have achieved positions us as the global leader in terms of both coverage and performance.”

Also notable at the event is the debut of a new logo and marketing materials for members. The new logo encapsulates the brand’s identity as an international leader in real estate and as a mark of quality for the real estate companies that have been selected as members. Membership in Leading Real Estate Companies of the World® (LeadingRE) is awarded only to market-leading companies that have demonstrated excellence in service delivery and results.

The Amsterdam program includes a range of timely topics from the newest research on the role of wealth management firms in real estate to what is happening in key markets around the world. U.K.-based keynote speaker Caspar Berry is a former poker player who uses that background and 15 years of media experience to offer unique insights on risk-taking and decision-making.

“The symposium is an important part of our yearly calendar of events we provide for our members,” comments LeadingRE President/CEO Pam O’Connor. “As a global organization, we value these times when we can bring leaders in real estate markets around the world face-to-face with one another. The connections that this event fosters are priceless, and as a result, our members have sent cross border referrals to over 90 countries in the past 12 months.”

To learn more about the event, visit www.LeadingRE.com/Symposium.

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Nearly 30 Countries Represented at Upcoming LeadingRE Global Symposium

CHICAGO – (9/26/16) – Excitement is building for the 2016 Global Symposium of Leading Real Estate Companies of the World® in Amsterdam October 23-25. LeadingRE members from nearly 30 countries will be participating, including Australia, Belgium, Bulgaria, Canada, Cayman Islands, China, France, Germany, Greece, Hong Kong, Ireland, Israel, Italy, Luxembourg, Malaysia, Mauritius, Mexico, Monaco, Netherlands, New Zealand, Panama, Portugal, Russia, South Africa, Spain, Switzerland, the UAE, United Kingdom and the U.S.

This is the 9th Global Symposium sponsored by LeadingRE for its members around the world, with previous locations in Dublin, Rome, Valencia, Madrid, Lisbon, Venice, Dubrovnik and Berlin.

“Our network doesn’t just feature dots on a map,” comments LeadingRE President/CEO Pam O’Connor.  “Globalization is an integral part of our culture. We bring top-performing real estate brokerages together from around the world at events like this to learn what is happening in global real estate. We foster close relationships, and as a result, our members have sent cross border referrals to over 90 countries in the past 12 months. Other real estate organizations talk about being global. We truly live it.”

The Amsterdam program will feature topics ranging from the global role of wealth management firms in real estate, to the impact of BREXIT, to what is happening in the Russian market. Keynote speaker Caspar Berry is a former poker player who uses that background and 15 years of media experience to offer unique insights on risk-taking and decision making. A special LeadingRE announcement is also slated for the opening session of the Global Symposium on October 24.

To learn more about the event, visit www.LeadingRE.com/Symposium. To learn more about Leading Real Estate Companies of the World®, visit www.LeadingRE.com.

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Technology: Building Block or Road Block for Your Relationships?

By Jeff Kennedy, Global Business Development Manager, Leading Real Estate Companies of the World®

 

The use of real estate technology has exploded exponentially over the past 10 years, and most would agree it can help you work faster, be more thorough and operate more efficiently. However, even as our industry has evolved, the customer’s desire for a human connection is as strong as ever.

With the new influx of tech, most successful agents leverage multiple products for lead generation, CRM, post-transaction marketing and more. Technology is heavily used because agents are busy, and these tools allow them to do more in less time. However, therein lies the potential problem: in an effort to be as efficient as possible, an agent could be tempted to let technology take over the critical job of building relationships, and that could be a costly mistake.

What’s the problem with leaning too heavily on technology? One word: connection. It takes interactions to build new relationships, which are usually the natural result of repeated human connection. If used incorrectly, technology can act as a barrier to truly connecting with someone.

Here’s some sage advice from a past mentor: “All things being equal, people like to do business with their friends. All things not being equal, people still want to do business with their friends.” In my experience, people will choose to do business with you because they like you, even if another product they are considering is less expensive.

How can you safeguard against losing that essential personal connection when using technology to stay in touch with your clients?

Here are some do’s and don’ts for using technology in a way that actually strengthens your relationships:

Don’t: Choose Efficient over Effective

Do: Build Relationship Capital

Have you sent computer-signed holiday cards and automated birthday emails? If so, you may be fooling yourself into believing that you are using technology to be efficient. Do you find it compelling when you get those types of communications? At what point does the value of efficiency devalue the effectiveness of the communication? Instead of sending computer-signed birthday cards, just pick up the phone and leave a Happy Birthday message, or if you really want to make them smile, try singing that birthday greeting. Which one will make a bigger impact? Which one builds relationship?

Don’t: Be Reactive with Data Requests

Do: Be Proactive and Give Data Freely

The best way to build trust is to offer value first, second and third. Rather than pushing your agenda of wanting to sell someone’s house, give something of value and expect nothing in return. Send data on market trends and other community news that you think would be pertinent or interesting to the client — even before they ask for it. Use a tool like CoreLogic’s ePropertyWatch to provide automated valuations and information on surrounding listings, sales, forecasts and trends. They may not need you right now, but by offering this type of essential data, you are cementing your position as their real estate expert.

Don’t: Send Generic Emails

Do: Be an Original

You can detect a canned email, and rest assured that your clients can too. Spend the extra time to give it your personal touch, even if it’s just a quick paragraph at the top. With that in mind, try using a program like BombBomb, which allows you to send quick videos of yourself, in lieu of a standard email. A video message allows the client to read your face, hear your words (with the intended tone) and appreciate the undoubted twinkle in your eye. A delivery like this is a differentiator and therefore will make you memorable—even with something as mundane as email. Being memorable and connected is what builds a referral network that will propel you to success.

The challenge for most real estate professionals is using technology to its fullest potential, while staying true to the one thing that computers and technology will never master:  creating real connections with real people.

Leading Real Estate Companies of the World® understands the value of relationships and how important connecting is. It’s one of the reasons we have members in over 55 countries worldwide. Through these connections, our network receives an incoming referral every four minutes, on average.

Real estate is often called a “people business,” and there is no question that relationships are what fuels the industry. Keeping this in mind, the key to evaluating any new technology is to ask yourself whether it helps you strengthen relationships and/or create new ones. If the answer is “yes,” it warrants your attention.

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