Is TikTok a Viable Way to Sell Luxury Homes?

 

This article by LeadingRE Executive Vice President, Global Operations was originally published on PrimeResi (subscription required).   

 

For most people TikTok is a social network where teenagers perform dancing challenges and upload videos, often involving their pets. If you are over 40 (like me) chances are you’re not on TikTok and perhaps only became aware of the app last summer when Donald Trump threatened to ban it in the US fearing data sharing with China. However, we are now seeing real estate agents adopting the platform to advertise multimillion-pound property listings globally.

The relatively new social media platform allows users to create and share short videos. To say it’s become popular in the last couple of years would be a massive understatement. It’s now the world’s most in-demand social media channel with 800 million users worldwide and an impressive 1 billion views per day.

TikTok is still a playground for Generation Z: users aged between 16 and 24 account for over 41 per cent of its users. However, on the back of its incredible growth and impressive numbers, some agents from around the globe have started using the app to promote their listings. In fact, TikTok stats show that property searches have become popular on the app with the hashtag #realestate gaining over 2.9 billion views, #realtor 640 million views and #property 306 million views. If the younger generation regularly use this platform, then it makes sense for agents to also be present in the space, particularly as this age group grow older and begin buying and renting real estate.

Incredibly, there are also now “real estate agent guides to using TikTok” popping up online. Most of these early adopters are in the US, but the UK and other key markets are catching up. TikTok is now being used by housebuilders too. The global lockdown restrictions over the past year have forced companies to seek creative and innovative ways to market their properties, and some savvy developers saw the opportunity to experiment with the platform in marketing new homes.

TikTok’s technology is user-friendly and fairly straightforward, so if someone views a property video, they can share it easily, helping generate exposure for the listing. However, a quick look on the app shows it is at its very early stages of development as a marketing strategy. If you were to browse through the hashtag #realestate you will find that many of those videos are only vaguely attached to homes and property and some are completely unrelated. This is mainly due to the way that TikTok’s algorithm works. The landing page when you open the app is called For You. It’s a feed based on videos you have watched or interacted with. It does not feature people you know or follow like Instagram, for example.

So as things currently stand, it is quite difficult for a hopeful buyer to find their dream property on TikTok. The content on the app can become viral for all sorts of reasons, but it can give way to another meme or trend in the blink of an eye, meaning your listing can quickly become yesterday’s news. For this reason, I don’t see this becoming a core marketing strategy for brokers in the immediate future. However, it can certainly be used as a supporting part of the marketing mix, to generate more exposure – and even have a chance of going viral. Recent research shows Millennials and Generation Z will make up 45 percent of the luxury market by 2025, so now could be the time to jump onboard the TikTok bandwagon, even if there are a few issues to navigate. It will be interesting to see how property companies make use of the app’s undoubted potential in the years ahead.

 

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Parks Realty Awarded Prestigious RELO Quality Certification

CHICAGO – 2/08/21 – Parks Realty has been awarded the prestigious RELO® Quality Certification from Leading Real Estate Companies of the World®(LeadingRE), a global network of 550 market-leading real estate firms. The only program of its kind, the RELO®Quality Certification (RQC) quantifies and qualifies relocation service excellence. Modeled after the Malcolm Baldrige National Quality Award, it was created by LeadingRE to provide measurable standards for the pursuit of relocation excellence.

Parks Realty, a leader in the Nashville and Middle Tennessee market, earned the certification following a rigorous application process, overseen by a committee of leading industry professionals. All aspects of the company’s relocation operations were evaluated, using specific criteria to evaluate performance, staffing, training and education, quality and scope of services for relocation clients, program marketing, customer satisfaction, technology resources, office facilities, and more.

“We are delighted to award the RELO® Quality Certification to Parks Realty in recognition of their success in providing superior relocation services to individual families, as well as corporate clients. They join a prestigious group of companies that have earned this distinction, signifying proven leadership in the relocation industry,” said LeadingRE Executive Vice President, Member Services Kate Reisinger, CRP.

“Parks Realty strives to exceed expectations from start to finish when assisting clients and customers moving to and from Middle Tennessee. The RQC is the ultimate testament to our dedication to serving our clients and customers, and we are honored to receive this designation,” said Michele Barnes, CRP, Parks Realty’s Director of Relocation.

Parks has been in business for over 45 years and is consistently recognized for excellence. The company is locally owned and is highly committed to and invested in the communities it serves. Parks advocates for clients and guides them through real estate transactions with extraordinary service, uncompromising ethics, and exceptional knowledge. This environment of performance mixed with care for agents and staff translates to the best possible real estate experience for home buyers and sellers.

To see a full list of RQC companies, visit LeadingRE.com/rqc.

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About Leading Real Estate Companies of the World®
Leading Real Estate Companies of the World® (www.LeadingRE.com) is a selective global community of the highest quality independent residential real estate companies, with over 550 companies and 135,000 sales associates in over 70 countries. Network members generate over 1.1 million transactions annually. LeadingRE exists to make its members better by connecting them to opportunities and people around the globe, supporting them with an international referral network, professional development programs, unique events and connections to people and opportunities worldwide.

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LeadingRE Focused on Strategic Growth following 2020 Expansion

– Global network eyes expansion after adding 34 new firms in 2020.  –

 

CHICAGO, Ill., USA – January 19, 2021 – Chicago-based Leading Real Estate Companies of the World® (LeadingRE) is primed for continued global expansion in 2021, following significant growth around the world last year.

“We are delighted that our model continues to resonate with so many market-leading firms,” said Paul Boomsma, president and CEO of LeadingRE. “We are confident that our unique value proposition—focused on independence, strength and success—will help us achieve even more strategic growth this year.”

In 2020, LeadingRE welcomed a total of 11 new U.S.-based members and 23 new global members, extending LeadingRE’s presence in 70 countries, with a total of 550 firms and 135,000 sales associates.

New members in Europe include: Dhalia Real Estate Services, Mriehel, Malta; Dianium Residence, Alicante, Spain; Fuchs Immobilien AG, Nafels, Switzerland; GIOTTO Riviera Real Estate, Menton, France; Jones Lang LaSalle (JLL) Residencial Portugal, Lisbon, Portugal; Jones Lang LaSalle Residential London, Lindon, United Kingdom; Luxury 778, Valais, Switzerland; RED, Palma de Mallorca, Spain; Riviera Keys, Cannes, France; and VALLAT, Annecy, France.

In the Asia-Pacific region, new members include: Seven Stones Indonesia, Bali, Indonesia; IQI Caliver Real Estate Firm, Taguig, Malaysia; and Tommy’s Real Estate, Wellington, New Zealand.

In the Latin America / Caribbean Region, LeadingRE welcomed: Alamos Realty, Sonora, Mexico; Becerra Group, Lima, Perú; Clubhouse Real Estate, San Juan, Puerto Rico; Cranfields Property Bermuda, Warwick, Bermuda; Dominican Properties, Santo Domingo, Dominican Republic; Elite Inmobiliaria, Bogotá, Colombia; and One Caribbean Estates, Saint James Parrish, Barbados.

New LeadingRE members in Canada include: Blue Panda Realty, Ottawa, Ontario, Canada; and Rimrock Real Estate, Edmonton, Alberta, Canada.

In the United States, LeadingRE welcomed Bowen & Associates Realty, Sumter, S.C.;  Howard Hanna | Rand Realty, Nanuet, N.Y.; Latter & Blum, Inc. Realtors, New Orleans, La.; Nan and Co Properties, Houston, Texas; Nest Realty Group, Charlottesville, Va., Parkway Real Estate, Chico, Calif.; Red Oak Realty, Piedmont, Calif.; Resources Real Estate, Rumsom, N.J.; Tyler Redhead & McAlister Real Estate, Greensboro, N.C.; W Real Estate, Santa Rosa, Calif.; and Watson Realty, Bakersfield, Calif.

To see LeadingRE’s full membership roster, visit LeadingRE.com/ourcompanies.

 

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About Leading Real Estate Companies of the World®

Leading Real Estate Companies of the World® (www.LeadingRE.com) is a selective global community of the highest quality independent residential real estate companies, with over 550 companies and 135,000 sales associates in 70 countries. Network members generate over 1.1 million transactions annually. LeadingRE exists to make its members better by connecting them to opportunities and people around the globe, supporting them with an international referral network, professional development programs, unique events and connections to people and opportunities worldwide.

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LeadingRE Leads Industry with 30 Members Named to 2021 Swanepoel Power 200

 

Leading Real Estate Companies of the World® Leads Industry with 30 Members Named to 2021 Swanepoel Power 200

Annual ranking lists the most powerful leaders in residential real estate. –

 

CHICAGO – January 14, 2021 – Leading Real Estate Companies of the World® has more representation on the 2021 Swanepoel Power 200 than any other organization, with 30 member brokers named to the prestigious ranking, reflecting the continued strength of the independent brokerage model and the quality of LeadingRE affiliates. LeadingRE President/CEO Paul Bommsma is also ranked.

The SP 200, now in its eighth year, ranks the leaders, executives and entrepreneurs from all sectors of the residential real estate brokerage industry based on three months of intensive research, debate and over 400 hours of analysis. It is issued by T3 Sixty, a leading management consulting firm in the residential real estate brokerage industry.

LeadingRE brokers on the list include: Howard “Hoddy” Hanna & Helen Hanna Casey, Hanna Holdings & Howard Hanna Real Estate Services; OB Jacobi, Jill & Geoff Wood, Windermere Real Estate; J. Lennox Scott, John L. Scott Real Estate; Jim M. Weichert & James Weichert Jr., Weichert Realtors; Chris Raveis & Ryan Raveis, William Raveis Real Estate; Michael Golden & Thaddeus “Thad” Wong, @properties; Jeffrey “Jeff”  Detwiler, Long & Foster Companies; Howard “Hoby” Hanna, Howard Hanna Real Estate Services; Harold Crye, Crye-Leike Realtors; Bess Freedman, Brown Harris Stevens; Dan Elsea & Stuart Elsea, Real Estate One; Stephen  Baird, Baird & Warner; Greg Mason, Edina Realty Home Services; Lacey Merrick Conway, Latter & Blum Realtors; Joe Horning, Shorewest Family of Companies; Cameron Merage, First Team Real Estate; Michael and Drayton Saunders, Michael Saunders & Co.; Robin Sheakley, Sibcy Cline; Pat Riley, Allen Tate Companies; Mike Pappas, The Keyes Company; Gary Scott, Long & Foster Companies; Diane Ramirez, Brown Harris Stevens; Chris Kelly, Ebby Halliday Companies; Pat Shea, Lyon Real Estate; Jonathan Boatwright & Yvette Boatwright, Realty Austin; Jeff Hyland, Hilton & Hyland; Rosey Koberlein, Long Realty Company; Steve Brown, Crye-Leike Realtors; Jennifer Warden, Baird & Warner; and Michael Scarafile, Carolina One Real Estate.

See the full ranking at www.realestatealmanac.com/executives/leaders.

 

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About Leading Real Estate Companies of the World®
Leading Real Estate Companies of the World® (www.LeadingRE.com) is a selective global community of the highest quality independent residential real estate companies, with over 550 companies and 135,000 sales associates in over 70 countries. Network members generate over 1.1 million transactions annually. LeadingRE exists to make its members better by connecting them to opportunities and people around the globe, supporting them with an international referral network, professional development programs, unique events and connections to people and opportunities worldwide.

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Leading Real Estate Companies of the World Announces New Hire


Liv Baggen named LeadingRE Director, Global Luxury Market Expansion

 

CHICAGO – (October 21, 2020) – Leading Real Estate Companies of the World® (LeadingRE) has expanded its staff with the addition of Liv Baggen as Director, Global Luxury Market Expansion. Ms. Baggen, who is based in Frankfurt, Germany, will be responsible for growing the global network’s membership in high-end markets outside of the US and increasing global participation in LeadingRE’s luxury marketing program, Luxury Portfolio International®.

Ms. Baggen is an experienced international business development manager with a history of success in the luxury real estate business. She also has expertise working in fine art, hospitality, and luxury goods. Her former companies include Palazzo Versace in Dubai, JLL in Berlin and Frankfurt, and a prestigious art collector in Beirut.

“We are thrilled to welcome Liv to our team. A long-time friend of our network, she brings a specialized background in the affluent market and a strong professional network in numerous sectors across Europe and the Middle East,” Chris Dietz, Executive Vice President of Global Operations at LeadingRE, said. “Her unique perspective will be valuable as we continue to strengthen our global value proposition and create program offerings that support our members worldwide.”

Ms. Baggen will work closely with the team of Luxury Portfolio International®, which recently appointed a new President, Mickey Alam Khan.

A Dutch citizen, Ms. Baggen speaks Dutch, English, German and Italian. Her educational background includes earning a double degree from the University of Amsterdam: Master of Laws (LL.M.) and a Master of Arts (MA.). She can be reached at lbaggen@LeadingRE.com.

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Luxury Portfolio International Names Mickey Alam Khan President

Globally-acclaimed luxury brand expert will remain based in New York City, where he will establish a Luxury Portfolio International office

CHICAGO – (October 7, 2020) – Luxury Portfolio International® (LPI), the luxury marketing division of Leading Real Estate Companies of the World®, the largest global network of premier locally branded residential real estate brokerage firms, today named Mickey Alam Khan President.

Alam Khan, one of the world’s top experts in the luxury arena, will be engaged with Luxury Portfolio International’s Member companies, furthering the organization’s global growth by expanding an already robust suite of offerings. Additionally, LPI will complement its expanded global strategy with additional staffing and resources.

He will also leverage his role as a luxury thought leader, authoring position papers and opinions as to how the world of global luxury real estate and luxury brands intersect.

Currently based in New York City, Alam Khan will establish a presence there for Luxury Portfolio International.

He was most recently founder and editor-in-chief of Luxury Daily, the world’s leading luxury business publication. As part of Alam Khan’s agreement with LPI, the organization has purchased Luxury Daily, where he will remain editor-in-chief, as well as assuming the title of Publisher for other LPI print and digital publications, including the highly acclaimed Luxury Portfolio Magazine.

“Few people understand the mindset of the global luxury consumer the way Mickey does,” said Paul Boomsma, President & CEO, Leading Real Estate Companies of the World®.  “We are very excited about connecting luxury residential real estate with a broad range of high-end brands, including cars, travel, experiential opportunities and more.”

Alam Khan has a long-standing reputation for pioneering digital initiatives. He founded and edited Mobile Marketer as well as Mobile Commerce Daily, turning both outlets into leading publications in their space before he sold them in 2017.  Prior to that, he was editor of eMarketer and DM News.

“This is an absolute dream opportunity for me,” added Alam Khan. “I grew up in a real estate family, so I have a deep-rooted passion for the industry. I’m very much looking forward to supporting LPI’s growth, while furthering connections between luxury residential real estate and luxury brands as a whole.”

“Having Mickey as President of LPI creates tremendous value for LPI members,” notes Diane M. Ramirez, Executive Chairman and Senior Advisor of Brown Harris Stevens Residential Sales, LLC, one of the northeast’s most respected residential real estate firms, and Chairman of the Board of Leading Real Estate Companies of the World®. “Our value proposition to members has just been expanded through Mickey’s expertise.”

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ABOUT LUXURY PORTFOLIO INTERNATIONAL® (LPI)
LPI (luxuryportfolio.com) is the luxury marketing division of Leading Real Estate Companies of the World®, the largest global network of premier locally branded firms dominated by many of the world’s most powerful, independent luxury brands. LPI attracts a global audience of visitors from over 200 countries/territories every month and markets more than 50,000 luxury homes annually. Well Connected.™

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Sustainable Gains: On the future of green buildings

Originally published on PrimeResi (subscription required).

 

Developers, policymakers and investors are coming round to the idea that green development makes economic sense, says LeadingRE’s Jojo Romarx Salas.

“The floor area of the global buildings sector is expected to double by 2060,” according to the report “Green Buildings: A Finance and Policy Blueprint” by the International Finance Corporation, a sister organization of the World Bank and the largest global development institution focused on the private sector.

The projected growth may be a boon for the real estate and construction industry in general, but it could mean huge environmental costs. The IFC estimates that the buildings sector presently consumes more than half of all electricity, for heating, cooling and lighting and accounts for 28% of energy-related greenhouse-gas emissions. It will require an estimated 50% more energy by 2050 than today.

Climate change has prompted environmental considerations’ rise to the heart of all real estate decision-making, however, going green is also more profitable in the long run.

The IFC report states “resource-inefficient buildings run the risk of losing economic value or becoming stranded assets due to increasingly stringent regulations, pressure from financial regulators to manage and disclose climate risks, changing consumer preferences, and shareholder demands. Non-compliant buildings could become subject to legal action and fines, making them more expensive to operate and insure, and harder to lease or sell.”

There is a common notion that incorporating “green” or sustainable features in a development would mean additional costs, restricting profitability. This is not necessarily true, and there is a growing consensus that green development is not only more sustainable but more profitable as well. The IFC report presents that building green may result to savings of between 0.5% to 12% in construction costs. More importantly, green buildings can reduce up to 37% of recurring operational costs. Green buildings may achieve higher sale premiums of up to 31% with faster sale times. They can also have up to 23% percent greater occupancy rates, and higher rental income of up to 8%.

The initial impact of the Covid-19 pandemic has veered consumer demand towards health and wellness as well. With lockdown and quarantine all over the world, we reached out to our members, who reported a shift in tastes and preferences. Peter Thompson of Barfoot and Thompson, the LeadingRE member in Auckland, New Zealand said there is a growing concern for health and safety, especially when they transact real estate deals. Erik Noordam of VOC International in the Netherlands highlighted that there is an increased interest in wellness within buildings.

A LeadingRE member in California, Michael Hickman of Seven Gables Real Estate, said that due to the pandemic, more people are asking about recreational rooms, weight rooms, and larger spaces. LeadingRE noted a 500% increase in enquiries for tennis courts in Westchester County, New York. In Georgia, MaryJo Prater of Signature Properties Group noted that “lots of people are looking for waterfront homes.”

There is a consensus that “green and wellness” will be the trend in the coming years in developed markets. However, the IFC paper highlights the need for more “green” development in emerging markets and declares that “the green buildings sector represents a US $24.7 trillion investment opportunity by 2030 across all emerging market cities with a population of more than half a million people.”

Real estate investors and financiers can accelerate the market for green buildings. Typically, commercial banks are a key source of financing and fill the space on construction finance, mortgages, home improvement loans, and green financial products for resource-efficient buildings. Banks can expand their client base and product offerings, build higher-value and lower-risk portfolios, and access new sources of finance through green bonds, green securitizations, and green credit facilities, potentially reducing their cost of capital.

Governments, in turn, should create enabling environments to galvanize market growth by incentivizing financiers to channel capital to the sector, creating a pipeline of green building assets. Governments can also contribute to investor appetite by requiring all public buildings to be green. This will generate technical capacity and skills among designers, engineers, and workers, who then can build privately financed green buildings. Governments may also use fiscal incentives in the form of tax breaks, grants, subsidies, loans, and rebates.

The private sector’s voluntary commitment to build green is even more crucial. Due to the growing evidence of cost savings, as well as tax incentives, private real estate developers and owners have created the momentum to build green. Increased public awareness and collaboration with local and international rating systems can further fuel the growth of green building portfolio. With the stamp of verification from the likes of BREEAM, DNGB, EDGE, Green Star, and LEED, green developments will be supported with public acceptance as well as the financial benefits from savings and incentives.

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Global Real Estate Leaders Recognized by Leading Real Estate Companies of the World

Watch the video to hear from our winners.

 

– Prestigious awards presented at network’s virtual Global Symposium. –

CHICAGO – October 1, 2020 – Leading Real Estate Companies of the World® presented awards of excellence at its Global Symposium September 30.

The two-day event, originally scheduled to take place in Dubai, was held virtually. It offered top real estate professionals affiliated with Leading Real Estate Companies of the World® (LeadingRE) the opportunity to discuss trends in the international real estate market. Topics included technological innovation in real estate, new development marketing, branding and public relations strategies, insights on the luxury segment, and more. Participants also had the opportunity to network with one another virtually in small groups, a key component of LeadingRE events adapted to fit today’s environment.

This year marks the fourth time formal awards were presented in the event’s 13-year history.

“While we could not be together in person to celebrate our winners, the significance of these awards is as impressive as ever. It is an honor for us to recognize these companies and individuals who are leaders not only in their local markets, but also within our global real estate community,” said LeadingRE President/CEO Paul Boomsma, who presented the awards along with LeadingRE Chairman of the Board Diane M. Ramirez, Brown Harris Stevens (New York, N.Y., U.S.).

The prestigious Global Leadership Award was presented to Jeremy Hurst, IRG International Realty Group (George Town, Cayman Islands) and Peter Thompson, Barfoot & Thompson (Auckland, New Zealand), in recognition of generosity of time and commitment in supporting LeadingRE’s global growth.

Winning the Global Ambassador Award were Olivier De Chabot, Groupe Immobilier Mercure France (Toulouse, France); Dima Lorenz, Ark Properties Shanghai (Shanghai, China); and Denise Talboy, The Keyes Company (Plantation, Fla., U.S.). These individuals were selected based on their active participation in LeadingRE on many levels, their promotion of the network worldwide and their service as role models for other members.

For the fourth year in a row, Ginesta Immobilien (Zurich, Switzerland) was presented the Global Referral Production Award in recognition of sending the most outgoing referrals this year among companies outside of North America.

The Rising Star Award was presented to One Global Property Services Singapore & Hong Kong in recognition of its enthusiastic adoption of Leading Real Estate Companies of the World® from the first day of membership.

REMEXICO Real Estate (Cabo San Lucas, Mexico) was recognized with the Luxury Trendsetter Award for leadership in the affluent real estate space and exemplary engagement with Luxury Portfolio International®, Leading Real Estate Companies of the World’s luxury marketing division.

Reality Realty (San Juan, Puerto Rico) was presented the Referral Service Excellence Award for above-and-beyond service and professionalism in handling a challenging cross-border referral.

CIR REALTY (Calgary, AB Canada) received the Referral Accelerator Award for its commitment to increasing referral awareness and assisting clients outside their local market by making introductions to fellow members.

Deasy Penner Podley (Pasadena, Calif., U.S.) and Pinnacle Real Estate Consulting Services, Inc. (Manila, Philippines) earned the Long Distance Referral Award for collaborating on the referral that traveled the greatest distance to be transacted – 7,294 miles.

The 2021 Global Symposium is scheduled for October 3-5, 2021 in Dubai.

To learn more about LeadingRE, visit LeadingRE.com.

 

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SafeWire Joins LeadingRE Solutions Group Program

 

– SafeWire exists to assure every real estate transaction is free from wire fraud. –

 

CHICAGO (August 18, 2020) – Leading Real Estate Companies of the World®, a global network of 550 top independent firms, has added SafeWire to its Solutions Group program of preferred business resources.

SafeWire is a software that digitally authenticates buyers and sellers in real estate transactions. SafeWire uses sophisticated multi-authentication technology to eliminate unsecured emails within transactions and deliver financial information safely, timely and efficiently. Since 2018, the company has successfully authenticated over 40,000 transactions.

“Real estate wire fraud is the biggest threat there is to the traditional real estate transaction. If we can’t keep consumer funds safe, who will? SafeWire is proud to partner with companies like LeadingRE who take consumer safety seriously and continue to lead the industry towards fraud free real estate transactions,” said SafeWire CEO Chris Sauerzopf.

Robin LaSure, LeadingRE vice president, corporate marketing, adds, “Our members’ top priority is watching out for the interests of their clients, which includes their financial well-being. The loss associated with wire fraud can be devastating, so we are pleased to offer a solution that provides protection and peace of mind through SafeWire’s secure, modern, paperless application.”

Learn more about SafeWire at SafeWire.com. Learn more about Leading Real Estate Companies of the World® at LeadingRE.com.

 

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About SafeWire

SafeWire (https://SafeWire.com) is a real estate wire fraud prevention software, free to real estate brokers and agents, that digitally authenticates buyers and sellers in real estate transactions. SafeWire uses sophisticated multi authentication technology to eliminate unsecured emails within transactions and deliver financial information safely, timely and efficiently. SafeWire+ Assurance is an optional warranty for consumers that provides an additional peace of mind in the largest financial transaction of their lives. Since 2018, SafeWire has successfully authenticated over 40,000 transactions as FraudFree™.

 

About Leading Real Estate Companies of the World®
Leading Real Estate Companies of the World® (www.LeadingRE.com) is a selective global community of the highest quality independent residential real estate companies, with over 565 companies and 135,000 sales associates in over 70 countries. Network members generate over 1.1 million transactions annually. LeadingRE exists to make its members better by connecting them to opportunities and people around the globe, supporting them with an international referral network, professional development programs, unique events and connections to people and opportunities worldwide.

 

 

 

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LeadingRE Member Market Spotlights: Portugal’s Algarve Coast; Mazatlan, Mexico; and Cayo, Belize

 

– Portugal Luxury Property, Mazatlan4sale and VISTA Real Estate share what makes their markets so special. –

A recent Forbes article (“Living And Retiring Overseas Post The Coronavirus—Three Top Options,” by Kathleen Peddicord) offered three prime destinations for consideration: Portugal’s Algarve Coast; Mazatlan, Mexico; and Cayo, Belize. As it happens, LeadingRE is well-represented in these markets by Portugal Luxury Property, Mazatlan4sale and VISTA Real Estate, respectively. We asked each of these companies for insights on what makes their markets so special and are pleased to share what we learned.

 

An insider’s look at Algarve, Portugal
Insights from Portugal Luxury Property

 

Tell us what makes the Algarve Coast special.

We are blessed with more annual sunshine than anywhere else in Europe. The stunningly beautiful coastline in the south of Portugal, known as the Algarve, stretches 150km from the Spanish border in the east to Cape St. Vincent in the west.

The south coast has a varied geography with long beaches backed by sand dunes and natural lagoons in the east and picturesque rocky coves, which protect magnificent beaches, in the west.

Its high desirability as a destination for holidaymakers offers a highly attractive environment for property investors. For many years, the Algarve has been a preferred destination for a home in the sun either as a permanent residence or a holiday home.

Boat owners and yachting enthusiasts will be thrilled to know that several modern marinas are available throughout the region, offering fully comprehensive facilities.

Many people with business interests elsewhere in the world choose to base themselves and their families in this privileged location, taking advantage of the excellent communication infrastructure and the proximity to Europe’s major capital cities. High-standard health care is ensured by several modern private hospitals in the region.

There is easy access from London and most major European cities via Faro International airport, which is just a half hour connecting flight or 2-hour drive from Lisbon, offering flights to other worldwide destinations.

 

Please explain the type of housing available in Algarve, and discuss the return on investment.

There is a wide range of properties in the Algarve, Lisbon and surrounding areas, including luxury golf villas and townhouses, beachfront villas, sea view homes, luxury penthouses, resort holiday homes and large permanent residences. Many buyers use the accommodations for their own vacations and rent the property out through a management company for the rest of the year, securing an excellent return on their investment. There are several purchasing options available, including properties with a rental guarantee (with or without flexibility on self-usage) and a privately owned property that is rented accordingly to owner preference.

 

An insider’s look at Mazatlán, Mexico
Insights from Mazatlan4sale

 

Tell us what makes Mazatlán special.

Over the past 20 years Mazatlan has gone from a sleepy fishing town to a world-renowned tourist destination, offering ideal weather, spectacular scenery, a family-friendly environment, and easy access.  Mazatlán offers beautiful sand beaches, friendly people and amazing sunsets. Mazatlán also offers a relaxed, laid-back lifestyle at an affordable price.

Featured points of interest include: El Cid Country Club Golf Course, Olas Altas Beach, Mazatlán Golf Club, Playa Norte, and Estrella del Mar Turtle Sanctuary.

Below are some top reasons to invest in Mazatlán:

  • Safety and security
  • Lower cost of living
  • Proximity to an international airport
  • Ease of travel, with easy access to all that Mexico has to offer
  • Investment potential
  • A strong community that promotes interaction between residents
  • Access to quality medical care
  • Access to beaches

 

Please explain the type of housing available in Mazatlán, and discuss the return on investment.

Properties include beachfront homes, lots and condos. Private residences (mostly re-sales) are available in the town center of Mazatlán. The central historical area exhibits a significant number of buildings in various states of disrepair and ruin and may provide an ideal investment for people who want to create their home by means of a colonial restoration project.

In outlying areas, investors are buying homes offering semi-rural surroundings and ocean and/or mountain views. There are also a number of time-share projects in and around Mazatlán, and especially in the tourist “golden zone” area of the city (note that time share is not ownership). Mazatlán runs an average of 43% occupancy rate for the year. With an average nightly rental rate of $2000 Pesos.

 

An insider’s look at Cayo, Belize
Insights from VISTA Real Estate

 

Tell us what makes Cayo special.

The Cayo District has always been the heartland of Belize, providing a traditional way of life with abundant food and water resources, great weather and beautiful wide-open spaces. It is the largest district in the country and is home to over 90,000 residents of all cultures and ethnicities.

Cayo is the center of Maya culture and contains some of Belize’s most famous caves, waterfalls and natural attractions. It is approximately two hours away from Belize City and contains the very popular twin towns of San Ignacio and Santa Elena. It is also bordered to the West by Guatemala and hosts two of Belize largest Maya sites.

Popular activities within the Cayo District include cave tubing, Maya sites and caves, canoeing, horseback riding, birding, zipline, hiking, camping, waterfalls and much more.

Living expenses in Belize are substantially lower than those of the developed world. While goods and products are often priced relatively higher due to import duties, services are often quite cheaper than in the developed countries. Good healthcare, insurance, legal services and so forth can be found for reasonable prices.

Belize is home to the second largest barrier reef in the world and three of four atolls in the Western Hemisphere. About 42% of Belize’s land is under protected status. Among some of these guarded treasures is the world’s only jaguar reserve (Cockscomb Basin Wildlife Sanctuary), the Hol Chan Marine Reserve, the Community Baboon Sanctuary as well as scores of ancient Maya sites and many more protected areas.

 

Please explain the type of housing available in Cayo, Belize, and discuss the return on investment.

Recently in Belize, the housing market has become very diverse in terms of offerings and pricing. Single family detached homes can be found throughout Belize either on small lots or on acreages.

On the islands and beachfront communities, where beachfront land is scarce, condominium projects have been flourishing, ranging from basic accommodations to highly luxurious properties that bring the cache and recognition from major global brands. Recently, vacation rentals have increased in popularity as in other tourist driven markets. These products have also become popular in non-tourist and more commercial markets such as Belize City. This took away from the more traditional offerings that were rented long term.

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