– Marketing automation program offers behavioral email marketing for real estate brokers and agents. –
CHICAGO – (April 2, 2019) – Leading Real Estate Companies of the World® has added ActivePipe to its Solutions Group program of preferred business resources for its global network of 565 market-leading real estate firms. ActivePipe is a marketing automation platform designed for the real estate space.
Using years of trending data, ActivePipe’s behavioral email marketing helps brokerages and agents maximize their databases to build stronger relationships and grow opportunities. Its unique algorithms and interactive call to action pages are designed to help agents know when to reach out to their contacts and with what message.
“ActivePipe makes it easy to create beautiful emails and campaigns with drag-and-drop functionality, but what makes the platform so impressive is the way it uses predictive analytics to help agents identify active buyers and sellers and understand the right message for a certain person at any given time,” said Robin LaSure, LeadingRE vice president, corporate marketing.
Currently working with brokerages in the US, the UK, New Zealand and Australia, ActivePipe is well-positioned to serve LeadingRE’s global membership.
“LeadingRE members are, in many ways, our ideal partners because of how they tend to think about and embrace technology. It is a perfect match in that regard and a terrific fit on both sides, and we are extremely excited about this partnership,” Chief Revenue Officer Mike Feller.
About Leading Real Estate Companies of the World®
Leading Real Estate Companies of the World® (www.LeadingRE.com) is a selective global community of the highest quality independent residential real estate companies, with over 565 companies and 130,000 sales associates in over 70 countries. Network members generate over 1.1 million transactions annually, with $372 billion in home sales. LeadingRE exists to make its members better by connecting them to opportunities and people around the globe, supporting them with an international referral network, professional development programs, unique events and connections to people and opportunities worldwide.
Unique within the real estate space, ActivePipe (activepipe.com) integrates live property feeds to present tailored recipient-specific content. ActivePipe helps brokerages and agents in identifying and converting potential buyers and sellers by managing the communication journey with all prospects, at scale. Its drag-and-drop email editor allows for easy and instant blog and video incorporation, creating a seamless nurture program across all stages of the real estate lifecycle. ActivePipe has established a rapid penetration across US, UK, New Zealand and Australian real estate offices in its short history in market. The ActivePipe platform complements all popular real estate CRM platforms by bringing static data to life.