LeadingRE Selects Imprev as Preferred Provider


CHICAGO (January 18, 2018) – Leading Real Estate Companies of the World® announced today that it has named Imprev to its Solutions Group program, which identifies select business resources for its global community of more than 565 real estate firms.

Imprev provides marketing automation services for brokerages, creating complete marketing packages every time a key event occurs for a listing. Imprev’s Marketing Center includes a wide variety of materials for print, digital, and social media channels—all of which can be fully branded to meet a brokerage’s unique needs and specifications.

“By creating targeted marketing throughout the cycle of a listing, Imprev empowers agents to effectively promote listings and drive new business, while offering brand protection for the brokerage,” said Robin LaSure, vice president of corporate marketing for LeadingRE. “Our brokers place great importance on delivering this type of value to their agents, and we look forward to introducing more of our members to these services.”

Imprev’s President and Chief Revenue Officer Bill Yaman said, “LeadingRE members excel at creating best-in-class brand experiences, because they understand that brand is one of their most important assets. Joining this prestigious network’s preferred Solutions Group allows us to work closely with more top brokerages to jointly address their key business challenges and maximize their marketing opportunities. Our goal is to help brokerages protect their hard-won brand power so they can wow agents, impress clients, and generate more business for everyone.”

He adds, “We’ve been thoroughly impressed by our current LeadingRE clients’ commitment to brand excellence and look forward to partnering with other LeadingRE members in the future.”

Imprev will be a sponsor at LeadingRE’s upcoming conference, January 31-February 2 at Wynn Las Vegas. Learn more about Imprev at www.imprev.com. Learn more about Leading Real Estate Companies of the World® at www.LeadingRE.com.




About Imprev

Many of the most respected brands in real estate leverage Imprev’s Automated Marketing Services to set themselves apart from their competition. With Imprev, brokerages automatically create and continually update fully-branded print, digital, and social media marketing packages for all their agents’ listings, giving them a recruiting edge and driving unprecedented brand consistency. Launched in 2001 and constantly updated, the Imprev platform powers the marketing centers for hundreds of brokerages and franchises— representing over 20% of real estate agents in North America. Discover more at www.imprev.com.