BRAND RESOURCES

Your membership in Leading Real Estate Companies of the World^® brings you valuable benefits: a world-class referral network, a listing advantage, innovative programs, unique events and connections to people and opportunities around the world.

We created these resources to help you translate the benefits of LeadingRE, in clear and compelling terms to your consumers.

Logos

The LeadingRE logo is a wordmark (or logotype)—a uniquely styled typographical treatment of the Leading Real Estate Companies of the World^® company name.

Usage of the LeadingRE logo in particular is governed by specific rules, which—in short—are:

• 1. Use only the original logo files.
• 2. Use the trademark appropriate for your country.

In the USA, the LeadingRE logo is Registered in the U.S. Patent and Trademark Office and should always be used with the ^® symbol. For use in countries other than the USA, the LeadingRE logo should always be used with a TM symbol.

Guidebook

This complete guidebook provides the usage standards for the new LeadingRE logo and messaging to incorporate throughout your marketing.

Consumer Video

This consumer version of the brand video can be shared on your website and in client presentations.

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