BRAND RESOURCES

Your membership in Leading Real Estate Companies of the World® brings you valuable benefits: a world-class referral network, a listing advantage, innovative programs, unique events and connections to people and opportunities around the world.

We created these resources to help you translate the benefits of LeadingRE, in clear and compelling terms to your consumers.

Logos

The LeadingRE logo is a wordmark (or logotype)—a uniquely styled typographical treatment of the Leading Real Estate Companies of the World® company name.

Usage of the LeadingRE logo in particular is governed by specific rules, which—in short—are:

  • 1. Use only the original logo files.
  • 2. Use the trademark appropriate for your country.
In the USA, the LeadingRE logo is Registered in the U.S. Patent and Trademark Office and should always be used with the ® symbol. For use in countries other than the USA, the LeadingRE logo should always be used with a TM symbol.

For web-optimized logos, visit

Guidebook

This complete Guide Book provides the usage standards for the new LeadingRE logo and messaging to incorporate throughout your marketing.

Ad Templates

These are samples of advertisements you can place in your local publications. For original artwork, please contact .

Consumer Video

This consumer version of the brand video can be shared on your website and in client presentations.

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Language Templates

The following documents provide variations of LeadingRE language you can use in your brand materials - website home page, interior web pages, collateral, advertising, recruiting promotions and direct mail. These “building blocks” should make it easier for you to blend the LeadingRE pillars into your own brand story regardless of application.

Sample Articles

These sample articles can be used in magazines and local publications.

Social Media Posts

These graphics can be used to post on social media to help you tell your LeadingRE story.