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LeadingRE Syndicates Listings to HGTV

LeadingRE Syndicates Listings to HGTV

CHICAGO (12/18/07)—Leading Real Estate Companies of the World^® has announced a new marketing alliance with Scripps Networks’ HGTV to provide property listings to the popular cable network’s new FrontDoor.com website.  The relationship will provide valuable exposure with HGTV’s loyal broad-based consumer audience for the significant property inventory of LeadingRE’s 700 firms and 145,000 sales associates, who generate annual home sales of over $400 billion.

Consistent with LeadingRE’s menu-based business model, its affiliates will have the opportunity to opt out if they choose not to share their listings on FrontDoor.com.
“Unlike other websites, HGTV brings an established online audience that is predisposed to home ownership, rather than using our properties to build an audience to sell advertising,” comments Pam O’Connor, president and CEO of LeadingRE.  “In addition, the relationship offers a number of other unique advantages to our affiliates that leverage HGTV’s high media profile with LeadingRE’s strength in local real estate communities across the country and the world.”