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Leading Real Estate Companies of the World^® Teams with the Gonzales Group

Leading Real Estate Companies of the World^® Teams with the Gonzales Group
-Alliance Provides LeadingRE Members with Business Strategies for Working with Multicultural Consumers-

Chicago – (07/26/07) –The Gonzales Group, a respected multicultural market business consulting and research firm, has been selected by Leading Real Estate Companies of the World^® (LeadingRE) to provide its 700 affiliate real estate firms with strategies to better serve multicultural home buyers and sellers. The relationship offers training and support programs to the LeadingRE connector network through the LeadingRE Institute, a cutting-edge training resource for LeadingRE member brokerages and their sales associates.

The program was launched in response to the rapidly growing multicultural population, as evidenced by the projected increase of 13.45 percent in the U.S. Hispanic population and 13.59 percent in the Asian population in the next five years, according to the U.S. Census 2007.

These demographics will change the landscape of real estate markets in the future, and our network wants to play a role in helping these consumers achieve home ownership,” said Pam O’Connor, president/CEO of LeadingRE. “It’s not only about hiring multilingual agents, but also about understanding and accommodating the cultural nuances of different groups, tailoring programs to meet specific needs and building trusted relationships.”

“LeadingRE understands that multicultural awareness is essential to companies who want serve a rapidly expanding consumer base,” said Oscar Gonzales, a managing partner of the Gonzales Group. “By working collaboratively with LeadingRE, the Gonzales Group will be able to provide business solutions that enable the LeadingRE affiliate real estate firms to develop and implement effective multicultural market programs that will produce measurable results.”

For more information about the Gonzales Group, please visit www.thegonzalesgroup.com.

About Leading Real Estate Companies of the World^®
Leading Real Estate Companies of the World^® (www.LeadingRE.com) is a global real estate network comprised of nearly 700 of the best-known local and regional real estate firms. With more 5,000 offices and 145,000 sales associates in the United States and 35 countries abroad, LeadingRE affiliates sell over $400 billion in home sales representing more than 1.3 million transactions annually, outselling any national franchise and leading the nation in the sales of $1 million-plus homes. Seven of the United States’ top 10 real estate firms are LeadingRE affiliates.

About the Gonzales Group
Founded in 2003 by Dr. Oscar Gonzales, the Gonzales Group is the leading business consulting and research firm in the field of Multicultural markets for the real estate and financial services industries. The company has headquarters in Houston, Texas and offices in San Diego and Pasadena, California. More information on the Gonzales Group can be found at www.thegonzalesgroup.com.