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Media Room  >   Press Releases  >  Leading Real Estate Companies of the World® and QuinStreet Announce Alliance

FOR IMMEDIATE RELEASE
1/8/2007
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Leading Real Estate Companies of the World® and QuinStreet Announce Alliance

Leading Real Estate Companies of the World® and QuinStreet Announce Alliance

-Real Estate Network and Online Direct Marketing Firm to Offer Lead Generation Tools to Member Real Estate Firms-

Chicago – (1/8/07) – QuinStreet, Inc. and Leading Real Estate Companies of the World® (LeadingRE) announced today they have formed an alliance to provide LeadingRE’s 650 member real estate firms with a program to capture online leads. LeadingRE’s Leading Real Estate Solutions division, which established this relationship with QuinStreet, is focused on delivering real estate value-added products and services to the network’s brokers.

QuinStreet is one of the premier online direct marketing firms in the country, providing lead generation services to some of the world's largest companies. A pioneer in organic and paid search marketing, QuinStreet specializes in lead generation and finds qualified, interested and motivated consumers for clients across numerous industries. GuideToRealty.com, QuinStreet’s premier real estate portal, provides information to consumers and helps them find a real estate agent to assist in buying or selling property in specific geographical areas.

“We are very impressed with QuinStreet’s full-service approach, which combines online and direct marketing expertise, vast search and media reach, and industry-leading technologies to deliver high quality leads to real estate companies,” said Phil Edwards, vice president of Leading Real Estate Solutions. “With over 70 percent of people using the Internet in their home search, this type of strategic program will help our members reach these consumers and retain their competitive edge.”

The relationship gives Leading Real Estate Companies of the World® members value-added lead screening. With QuinStreet's Customers on Demand®, affiliates receive high-quality leads and can return leads that do not meet their established criteria. The program also offers broader company exposure and consumer reach to LeadingRE through QuinStreet’s proprietary network and leverages advertising with Google, Yahoo! and MSN.

“QuinStreet is excited to be partnering with the premier global real estate network to bring qualified real estate customers to their members,” said QuinStreet Vice President John Spottiswood. “Our Real Estate Network sites, including GuideToRealty.com, do not compete directly with broker or agent listing sites. Our sites provide consumers with unbiased real estate information and the ability to be matched with and compare first-rate real estate agents and brokers serving their local markets."

Leading Real Estate Companies of the World® (www.LeadingRE.com) is a global real estate network comprised of the best-known local and regional real estate firms. With more than 5,500 offices and 160,000 associates in the United States and nearly 30 countries abroad, LeadingRE affiliates sell over $400 billion in home sales representing 1.4 million transactions in 2005, outselling any national franchise and leading the nation in the sales of $1 million-plus homes. Seven of the United States’ top 10 real estate firms and 31 percent of the top 500 are affiliates of LeadingRE.

QuinStreet, Inc. (www.QuinStreet.com) has been a leader in online direct marketing since 1999 and serves nearly 600 clients and over 700 brands. The company's online marketing services and technologies deliver more customers at lower cost to the world's leading brands. QuinStreet's full-service approach combines direct marketing expertise, vast search and media reach and industry-leading technologies to deliver dramatically improved results for clients. QuinStreet is headquartered in Foster City, Calif., with offices in Chicago, Ill., Reno, Nev., India and the United Kingdom.