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Media Room  >   LeadingRE Press Kit  >  Luxury Portfolio Fact Sheet

Luxury Portfolio Fact Sheet

Vital Statistics | Management Team | Structure


Vital Statistics

  • A major business unit of Leading Real Estate Companies of the World®
  • Luxury Portfolio includes a majority of the top luxury brokers and a significant share of the multi-million-dollar inventory.
  • Approximately 200 of LeadingRE’s 600+ firms specialize in the high end of the market.
  • Luxury Portfolio affiliates have the highest-priced homes listed in the U.S., North America, New York City, Miami, and many other locations across the country and the world.
  • Luxury Portfolio encompasses its centerpiece, LuxuryPortfolio.com; institutional and cooperative property advertising to drive traffic to the website and promote client properties; the LuxeTrends® e-newsletter of the latest in luxury home design, entertaining and lifestyle; and LuxeChatter®, the internal newsletter for LP affiliates providing “the buzz” of what is occurring in the luxury market.
  • Luxury Portfolio is the first luxury property real estate enterprise to address luxury lifestyle along with housing.
  • Luxury Portfolio is unmatched in the global arena, with members in 17 countries and website visitors from over 200 countries every month. LuxuryPortfolio.com was the first site of its kind to promote homes in multiple languages and currencies.
  • Luxury Portfolio incorporates social media tactics in its home marketing strategy.
  • Luxury Portfolio has business alliances with The Wall Street Journal, Unique Homes, American Express, Fodor’s, Luxury Marketing Council, with others to come.
  • Initiative was conceived in late 2004, unveiled to LeadingRE members in April, 2005: the Luxury Portfolio Inaugural Conference was held August 29-31, 2005: and the website was launched in late October, 2005.


Management Team

  • Paul Boomsma, President
  • Stephanie Pfeffer, Director, Integrated Marketing
  • Staci Cowell, Manager of Membership Services
  • Lucy Sweitzer, Global Advertising Coordinator
  • Robin LaSure, Vice President of Communications
  • Rachel Rusnak, Marketing Communications Manager
  • Pam O’Connor, LeadingRE executive liaison


Structure

  • Business unit of Leading Real Estate Companies of the World®
  • Affiliation is optional and dependent on the luxury specialization of the LeadingRE member
  • Affiliation is not exclusive by market in order to allow for critical mass of the greatest number of luxury listings in each marketplace for the consumer
  • Affiliation is tiered based on luxury listing inventory of the member, with pricing and benefits to correspond