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Membership Information | The Value of Membership

Learn more about LeadingRE's offerings:

Lead Generation

  • The best broker-to-broker network in the industry, with 30,000-40,000 referrals exchanged annually, an industry-leading conversion rate of 40%, and an average sales price of over $300,000.
  • Referral fee-free Internet traffic and leads from, our global consumer home search portal section designed to attract out-of-area consumers and bring them to your website
  • Corporate relocation referrals from our sister relocation management company, RELO Direct, Inc., for which LeadingRE is the preferred network

Marketing, Branding, Listings

  • Quality by association with other fine firms that carry the LeadingRE logo, for instant credibility with out-of-area consumers who may not know your brand
  • Robust listing tools to differentiate your company based on out-of-town buyer referral network, global property exposure through, and marketing support materials to capture listings
  • Access to high-quality marketing collaterals easily accessible by associates through our member community, OUR WORLD™
  • National/global public relations program for LeadingRE, with local support and publicity templates

Global Connections

  • Interaction with 500 "best in class" companies from around the world for idea-sharing, referrals and business development opportunities
  • Industry representation on behalf of independent brokerage firms
  • Aggregated statistics which tell a powerful story for independents versus national franchise companies
  • International representation in over 40 countries for referral and mutual business development purposes, with an International Symposium held outside the U.S. regularly

Education & Credentialing

  • The LeadingRE Institute online educational platform for associates and managers featuring valuable training content and resources. In a recent student survey:
    • 100% of LeadingRE sales associates reported that Institute courses were valuable to their professional development
    • 100% of participants said that they had gained knowledge or information from Institute resources that has, or will help them obtain listings or close more transactions
  • Broad menu of relocation and referral educational courses and guidebooks created by successful practitioners, including target market guides on working with seniors, international clients, second home buyers, etc.
  • The industry’s only quality certification program for relocation departments, along with certifications for domestic and international referral expertise
  • Industry-leading annual conference for brokers and relocation teams as well as marketing, IT, recruiting, training and business development managers
  • Annual SUMMIT for sales associates focused on professional development and networking
  • Regional meeting series for relocation and general brokerage updates and education
  • CEO Exchange Groups for brokers and senior management peer reviews and brainstorming


  • OUR WORLD™ is the online social community for both member companies of LeadingRE and their sales associates and includes Institute 2.0, a Learning Management System (LMS) for training, career development and LeadingRE Certification programs.
  • Special technology education programs and benchmarking track for technology managers including specialized conferences
  • RELO® Xchange web-based application for tracking network referrals and other relocation business, with free training/support
  • Technology articles and case studies provided through LeadingRE Institute partners

Luxury Portfolio International®

  • Optional membership in this elegant luxury property marketing program, including listing exposure on its award-winning global site,
  • Added prestige and network awareness resulting from targeted advertising campaign in high net-worth publications

Corporate Relocation

  • Opportunities to leverage community relationships by partnering with RELO Direct® to attract and provide superior service to corporate relocation accounts
  • Promotion of LeadingRE members to all third-party relocation companies
  • Visibility and networking opportunities sponsored by the network at relocation industry events such as Worldwide ERC
  • Advocacy in the relocation industry on issues that affect real estate, referral fees, and client service

Business Product Solutions

  • Portfolio of Solutions Group preferred vendor alliances, leveraging the network to provide favorable pricing, private labeling and other features for a wide array of valuable real estate products and services
  • Your “research and development” department to help screen and recommend the best suppliers available
  • If you are a company providing services to real estate companies and would like to be considered for our Solutions Group preferred vendor program, please complete this brief survey in order to provide us with preliminary information regarding your product.